Content Engagement Strategies To Market To The $3.4 Trillion Multicultural Segment

Two of the U.S.’s largest and fastest growing groups are millennials (see article here) and multiculturals. While much has been written about millennials (see example here), little has been written about the rapidly growing multicultural segment of the U.S. To better understand this segment of the population, I turned to James Briggs, CEO of Briabe Mobile, who discusses the best strategies for targeting this highly influential group by providing insights into multicultural content engagement trends that convert into brand loyalty.

Sweet kangaroo recovering after a wildfire is equal parts sad and adorable

Nothing can keep this little guy down.

A wildfire started by lightning destroyed more than 160 properties and caused at least two deaths in Waroona, in south western Australia, on Jan. 7. Many animals in the area were deeply affected by the event, including this joey, who was rescued by a local animal clinic.

See also: Affectionate kangaroo will hug your hands like she's a tiny person

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Nurse Frosina of the Waroona Veterinary Clinic posted a picture of the little kangaroo with his bandaged paws, feet and tail on Facebook — which instantly tugged at the heartstrings of wildlife lovers near and far. Read more...

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More than 1,000 people are searching for a Tennessee toddler lost in the woods

A rural Tennessee community has rallied together to help find a 2-year-old boy missing for more than a day, with hundreds of volunteers combing the woods where he disappeared late into the night Friday

In the time since the toddler, Noah Chamberlin, disappeared around 1:20 p.m. Thursday afternoon, about 1,000 volunteers and law enforcement members have aided search efforts in the 600-acre wooded area near Pinson, an unincorporated community in western Tennessee.

Noah was reported missing in the woods near his grandparents' house after wandering away from his 4-year-old sister and grandmother, who sat down to talk and lost sight of the boy, authorities said. There is no suspicion of foul play in the toddler's disappearance, nor has any evidence of Noah's presence been found in the woods, The Jackson Sun reported Read more...

More about Toddler, Tennessee, Missing Person, Us World, and Us

New Loan Program Helps Refugees Start Businesses

Refugees have even more difficulties than American entrepreneurs in starting businesses, so it's great to see a new program from the International Rescue Committee to finance their efforts.

Journalists cry foul: El Chapo granted power to edit Sean Penn's profile

Sean Penn's profile of notorious drug kingpin El Chapo was skewered by journalists almost immediately after it published online Saturday evening because Rolling Stone made a deal with the recaptured convict to seek his approval before publication.

Giving subjects that power is frowned upon in the journalism world due to ethical implications. If the subject of a story has the control, that could lead to censorship and the transformation of a journalistic piece into propaganda. The sheer possibility of that mutation, even if doesn't occur, could find a publication with egg on its face. In this case, Rolling Stone notes that El Chapo did not make any changes after reading the story before it published, but that didn't stop critics from chomping at the bit Read more...

More about Ethics, Rolling Stone, Business, Media, and Sean Penn

10 Top Keynote Speakers Tell How Presenting Advances Their PR Success

"If I had known that speaking could open so many doors I would have gotten into the business earlier." - Ruben Gonzalez, "The Olympian Speaker."