Bush and Trump: How Big Brands in Politics Work Like Any Other Trademarks

Again and Again and Again and Again. Those are the words of the day in Republican presidential politics. Again the candidate is named Bush. Again the candidate is named Trump. Again a famous political name and legacy is asking for votes. Again, a household name, famous for other reasons, hopes that the brand power can transfer from the two R’s – Real Estate and Reality TV – into voter confidence.