Content Engagement Strategies To Market To The $3.4 Trillion Multicultural Segment

Two of the U.S.’s largest and fastest growing groups are millennials (see article here) and multiculturals. While much has been written about millennials (see example here), little has been written about the rapidly growing multicultural segment of the U.S. To better understand this segment of the population, I turned to James Briggs, CEO of Briabe Mobile, who discusses the best strategies for targeting this highly influential group by providing insights into multicultural content engagement trends that convert into brand loyalty.