How Family-Owned Trek Bicycles Keeps Rolling

Trek bikes have been used to climb mountains, cross streets and compete in cycling's grandest event, the Tour de France. The company, founded in 1976 from a small, red barn in Waterloo, Wisconsin, has grown about 70% in a decade to nearly $1 billion in revenue, according to Privco, a private company research outfit. The person steering Trek now is founder's son John Burke, who spoke with FORBES about keeping the family-owned business on the right path and handing off the handle-bars to the next generation.