Your Facebook News Feed was likely flooded in color over the weekend, thanks to the site’s rainbow filter tool
More than 26 million Facebook members — including celebrities like Leonardo DiCaprio, Anne Hathaway and Arnold Schwarzenegger — rainbow-ified their profile pictures in support of LGBT rights, following the U.S. Supreme Court ruling that legalized gay marriage nationwide. Those pictures received more than half a billion likes and comments, the company told Mashable
See also: Facebook is changing how it counts Likes
If these numbers are any indication, it’s evident Facebook continues to closely track and collect data about user activity. But reports have called out Facebook for possibly implementing the tool as one of its research experiments to learn more about its users and ultimately serve its advertising platform. Read more…
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